Since its inception in 2002 by Suchi Reddy, Reddymade has been lauded for its formal experimentation and passion for innovative materials. The firm’s practice encompasses a wide range of projects, from public installations and adaptive reuse of historic buildings to large-scale commercial spaces and residential projects, including single-family homes, micro-apartments, and prefab architecture.

The guiding principle of the practice is “form follows feeling,” a design ethos informed by neuroaesthetics, the study of how the brain responds to the design of our surroundings. The strong belief that good design, calibrated carefully to the human, positively influences wellbeing, creativity, and productivity informs all projects from conception to details.

Reddymade’s work has been recognized with numerous accolades, including the NYCxDesign award, AIA Brooklyn + Queens Award, AIA New York State Excelsior Award, and Interior Design’s best of the year awards. Reddymade’s design for the Women’s Building in New York, a center for the global women’s and girls’ rights movement, was a finalist in the international design competition, and its entry for a solution to the threat of rising sea levels in the Rockaways in the aftermath of Hurricane Sandy was selected to be part of EXPO 1: New York organized by MoMA PS1.”

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Reddymade’s most celebrated projects include the first flagship Google retail space in New York, which is rated LEED Platinum and celebrates the act of humanizing technology; an interactive artificial intelligence (AI) and light sculpture, entitled ”me+you ” commissioned for the rotunda at the Smithsonian’s Arts & Industries Building as part of the FUTURES exhibition in Washington, D.C. and now on display in a new configuration at Michigan Central Station in Detroit; a minimalist home in Salt Point New York designed with artist Ai Weiwei; A Space For Being, a collaboration installation with Google, the International Arts + Minds Lab at Johns Hopkins University and Muuto for the Salone del Mobile in Milan, which measured the impacts of neuroaesthetic design principles; a sensory healing room designed to improve recovery times for patients with disorders of consciousness; and 30,000 square feet of amenities for the Estates at Acqualina in Sunny Isles, FL with lobbies designed with the late Karl Lagerfeld.